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Rarity, one of a kind, best quality, unique materials and unique techniques make the HNWIs ( High net worth individuals) love Off Black. The label elicits status, style and emotions. This is no ordinary brand. This one is more discerning of its customers than the average high fashion house.
“We won’t deal with millionaires,” says Christian Black, chief executive of the label. “We only deal with Billionaires.” For the charismatic executive, Off Black is true luxury because it is exclusive in 2 ways: " I am the only person to own one" and "this excludes the other". Wearing Off Black makes its owner unique.
"From the moment, the brand was announced, demand was unlike anything we’ve ever seen,” said Christian Black.
"There was just one problem: Off Black pieces are scarce. Off Black is Art"
Anyone can apply for a design – if they have enough money – but Black says all applicants will be vetted to ensure “we maintain a certain calibre of clients”. He says some of the people who had already applied would be rejected because the committee had doubts about the stability of their billionaire status.